WIDYA: Inclusive Digital Transformation of Agri-Food Ecosystems through AI-enabled Technologies
Empowering farmers, enabling buyers, revolutionizing the agricultural supply chain
About WIDYA
WIDYA revolutionizes agriculture by empowering farmers with unparalleled expert guidance, expansive market access, and essential financial support—fueling both productivity and sustainability. With real-time agronomy insights, farmers can optimize inputs, reduce waste, and expertly navigate climate risks, transforming challenges into opportunities.
For buyers, WIDYA delivers a game-changing approach to sourcing with robust traceability and enhanced supply chain efficiency, ensuring consistent quality and reliability. The platform also drives sustainability compliance and fosters ecosystem-wide collaboration. By uniting every stakeholder in the agrifood network, WIDYA paves the way for a smarter, more resilient, and future-ready agricultural landscape.
Our Mission
WIDYA transforms agriculture by leveraging advanced technologies and data-driven solutions to enhance productivity, sustainability, and resilience. Through innovation and collaboration, we empower farmers, connect with markets, and promote environmentally responsible practices for future food security.
Our Vision
To build a globally connected agrifood ecosystem that drives sustainable agriculture, protects the environment, and ensures a prosperous, resilient future for farmers and communities.
A technology platform that helps farmers
Higher Yields
Near real-time, best practice information on what to grow and how much, as well as pest and disease management, to the mobile devices of smallholder farmers, increasing yields.
Higher Farm-Gate Prices
Aggregating harvest data of smallholder farmers and linkages to wholesale buyers resulting in higher value contracts.
Supply Chain Efficiencies
Aggregation of farmer input requirements, enabling better planning and management through the supply chain.
Alignment with UN Sustainable Development Goals (SDGs)
WIDYA advances SDG 1 (No Poverty) by equipping farmers with market access and data-driven insights to increase productivity and income.
It drives SDG 2 (Zero Hunger) by optimizing farming practices,
improving food security, and promoting sustainable agriculture.
Supporting SDG 3 (Good Health and Well-Being), WIDYA enhances
food safety, reduces chemical use, and strengthens farmer
resilience.
For SDG 9 (Industry, Innovation, and Infrastructure), it builds a
digital agrifood ecosystem that fosters innovation and rural
infrastructure development.
Additionally, WIDYA promotes SDG 13 (Climate Action) by enabling
climate-smart farming and data-driven adaptation to mitigate
climate risks.
SDG 17 (Partnerships for the Goals) – By fostering inclusive, technology-driven partnerships, WIDYA actively contributes to SDG 17’s mission of leveraging collaboration to drive sustainable development.
Research and New Knowledge
Our journey is based on the insights and new knowledge gained through the following.
05
PHDs
COMPLETED
04
PHDs
IN PROGRESS
04
MSc
COMPLETED
OVER
50
RESEARCH PUBLICATIONS
06
KEYNOTE
SPEECHES IN SEVERAL COUNTRIES
Our Team
Prof Athula Ginige
CEO & Technology Officer, Founder
PhD, University of Cambridge, United Kingdom
33+ years in Senior Leadership, Engineering, Agri-Tech & Research
Dasun Ginige
Chief Operating Officer, Co-Founder
PMBA, Macquarie Business School, Australia
13+ years in Banking, Finance & Technology
Markus Santa
Lead Developer
Master of Computing, Western Sydney
University, Australia
13+ years in Software Development
Chathu Kavinda
Junior Web Developer
B.Sc. (Physical science), University of Ruhuna, Sri Lanka
1+ years in Web Development
Biyanga Amaraweera
Quality Assurance
Professional Graduate Diploma, British Computer Society, United Kingdom
8+ years in Software Quality Assurance, IT
Akeel Mohamed
Agronomist / Systems Coordinator
MPhil in Agriculture Crop Science, University of Ruhuna, Sri Lanka
8+ years in Digital Agriculture
Sanduni Ravishara
UI/UX Designer
BSc, Physical Science, University of Sri Jayawardenepura, Sri Lanka
4+ Years in UI/UX Design and Quality Assurance
Dr Tamara Ginige
Operations and Analytics
PhD, Macquarie University, Australia
28+ years in Engineering, Agri-Tech &
IT Application Development for Empowerment
Tharanga Shanadi
Agronomist / Systems Coordinator
MPhil in Agricultural Economics & Crop Science, University of Ruhuna, Sri Lanka
8+ years in Digital Agriculture
Building partnerships and innovation worldwide
“This mobile app is like having my agriculture officer closer to me. It helps me find the information I need quickly and easily, saving me half a day travelling to the agriculture office”
“I can now get a solution to a pest and disease problem within 10 to 15 minutes rather than waiting for 3 to 4 hours or sometimes a few days”
“I always knew that mobile applications will help farmers, but I did not know that day was today”
Empowering farmers, enabling buyers, revolutionizing the agricultural supply chain