About WIDYA

WIDYA revolutionizes agriculture by empowering farmers with unparalleled expert guidance, expansive market access, and essential financial support—fueling both productivity and sustainability. With real-time agronomy insights, farmers can optimize inputs, reduce waste, and expertly navigate climate risks, transforming challenges into opportunities.

For buyers, WIDYA delivers a game-changing approach to sourcing with robust traceability and enhanced supply chain efficiency, ensuring consistent quality and reliability. The platform also drives sustainability compliance and fosters ecosystem-wide collaboration. By uniting every stakeholder in the agrifood network, WIDYA paves the way for a smarter, more resilient, and future-ready agricultural landscape.

Our Mission

WIDYA transforms agriculture by leveraging advanced technologies and data-driven solutions to enhance productivity, sustainability, and resilience. Through innovation and collaboration, we empower farmers, connect with markets, and promote environmentally responsible practices for future food security.

Our Vision

To build a globally connected agrifood ecosystem that drives sustainable agriculture, protects the environment, and ensures a prosperous, resilient future for farmers and communities.

A technology platform that helps farmers

Higher Yields

Near real-time, best practice information on what to grow and how much, as well as pest and disease management, to the mobile devices of smallholder farmers, increasing yields.

Higher Farm-Gate Prices

Aggregating harvest data of smallholder farmers and linkages to wholesale buyers resulting in higher value contracts.

Supply Chain Efficiencies

Aggregation of farmer input requirements, enabling better planning and management through the supply chain.


Alignment with UN Sustainable Development Goals (SDGs)

WIDYA advances SDG 1 (No Poverty) by equipping farmers with market access and data-driven insights to increase productivity and income.

It drives SDG 2 (Zero Hunger) by optimizing farming practices,
improving food security, and promoting sustainable agriculture.

Supporting SDG 3 (Good Health and Well-Being), WIDYA enhances
food safety, reduces chemical use, and strengthens farmer
resilience.

For SDG 9 (Industry, Innovation, and Infrastructure), it builds a
digital agrifood ecosystem that fosters innovation and rural
infrastructure development.

Additionally, WIDYA promotes SDG 13 (Climate Action) by enabling
climate-smart farming and data-driven adaptation to mitigate
climate risks.

SDG 17 (Partnerships for the Goals) – By fostering inclusive, technology-driven partnerships, WIDYA actively contributes to SDG 17’s mission of leveraging collaboration to drive sustainable development.


Research and New Knowledge

Our journey is based on the insights and new knowledge gained through the following.

05

PHDs

COMPLETED

04

PHDs

IN PROGRESS

04

MSc

COMPLETED

OVER

50

RESEARCH PUBLICATIONS

06

KEYNOTE

SPEECHES IN SEVERAL COUNTRIES

Our Team

The WIDYA team share a drive to make a social change. They are highly experienced and bring a wealth of knowledge in both business and technical areas, enabling them to understand their challenges and create holistic solutions for all stakeholders.  

Prof Athula Ginige

Chief Executive Officer & Technology Officer, Founder
PhD, University of Cambridge, United Kingdom
33+ years in Senior Leadership, Engineering, Agri-Tech & Research

Dasun Ginige

Chief Operating Officer, Co-Founder
MBA, Macquarie Business School, Australia
13+ years in Banking, Finance & Technology

Markus Santa

Lead Developer
Master of Computing, Western Sydney University, Australia
13+ years in Software Development

Chathu Kavinda

Junior Web Developer
B.Sc. (Physical science) University of Ruhuna
1+ years in Web Development

Biyanga Amaraweera

Quality Assurance
Professional Graduate Diploma, British Computer Society, United Kingdom
8+ years in Software Quality Assurance, IT

Akeel Mohamed

Agronomist / Systems Coordinator
MPhil in Agriculture Crop Science
University of Ruhuna, Sri Lanka
8+ years in Digital Agriculture

Sanduni Ravishara

UI/UX Designer
BSc, Physical Science
University of Sri Jayawardenepura, Sri Lanka
4+ Years in UI/UX Design and Quality Assurance

Dr Tamara Ginige

Operations and Analytics
PhD, Macquarie University, Australia
28+ years in Engineering, Agri-Tech &
IT Application Development for Empowerment

Tharanga Shanadi

Agronomist / Systems Coordinator
MPhil in Agricultural Economics & Crop Science
University of Ruhuna, Sri Lanka
8+ years in Digital Agriculture


Building partnerships and innovation worldwide

Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

For performance and security reasons we use Cloudflare
required
Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Click to enable/disable video embeds.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.